I agree that we should avoid using the stereotyped phrase of Web 2.0.... Quote from the url below: "Web 2.0" ... (seems to be) more Zeitgeist than sharp concept delineation. So maybe Web 2.0 is just Web 2005?"
Some directional readings: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=5e.g.[...] #6. The Perpetual Beta - (Trusting users as co-developers)When devices and programs are connected to the internet, applications are no longer software artifacts, they are ongoing services. Therefore: Don't package up new features into monolithic releases, but instead add them on a regular basis as part of the normal user experience. Engage your users as real-time testers, and instrument the service so that you know how people use the new features.[...] #7. Cooperate, Don't ControlWeb 2.0 applications are built of a network of cooperating data services. Therefore: Offer web services interfaces and content syndication, and re-use the data services of others. Support lightweight programming models that allow for loosely-coupled systems.
Thinking this over, here are a few of my brainstormings, unsorted:Just a try to pump imagination ;-)-----------------------
Crossroads, by World66
The web, your travel platform
A travellers' web service
A travellers' netwotk platform
Your next generation travel network
The next generation travel network
Add(s?) to the next Travel generation
Understand Travel, next generation
Your next generation Travel platform
For next generation travellers
The next generation Travel community (inspiration: same url as above. Basically a component of Web 2.0 is migration from "Metcalfe's Law" and "Reed's Law". Metcalfe's law states the value of a network varies as the number of pair-wise connections between nodes, (the complete graph of the nodes). This varies as n^2. Reed's law states the value of a network varies as the number of subgroups within that network. This varies as 2^n, a much, much larger number).
A different way of looking at Travel.(inspiration: same url as above. In the 90s, the web was driven by companies seeking to turn it into a giant shopping mall. Consumers are now reclaiming the web for what it was intended for: a collective space bringing people together so that they could share experience and information. Just picture this: a collection of mega websites competing to attract eyeballs v. loose networks accessible by search engines, tags and connections where you can share information, engage in conversations and co-create.
09-16 additions:your Travels, next generation
meeting travellers, your way!
your way to Travel!
Travel your way!
... probably more to come... question of maturing ;-)
All the slogans above -- and the current one, which I agree is atrocious -- seem to be putting the technology before the user. (What on earth is a "platform" and why do you think somebody would want one?)
I think this site is a really cool concept and has massive potential, but you've gotta find out a way to explain it quickly, which is hard because it's trying to be a number of intertwingled things. Wikitravel's "free, complete, up-to-date, and reliable world-wide travel guide" gets the message across, and "Wikipedia meets Lonely Planet" explain the tech to those who care (remember, most people don't).
I agree that something focusing on the sharing, coming together... sort of "MyTRAVELSpace" but with cool copyleft control, feeds, and open-source-ness.
How about "Join us in aggregating our virtual travel personas"? Has a nice flow to it I think...
Dadgummit, there's your slogan already right there on the main page: "Share your world". How much snappier can you get? That hits the open content (share), personal (your) and travel (world) buttons in three words of plain English. Brilliant.
reen
Other catchphrase... not easy !
* new 09-16 = a few additions, see below
Other catchphrase... not easy !
I agree that we should avoid using the stereotyped phrase of Web 2.0.... Quote from the url below: "Web 2.0" ... (seems to be) more Zeitgeist than sharp concept delineation. So maybe Web 2.0 is just Web 2005?"
Some directional readings: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=5e.g.[...] #6. The Perpetual Beta - (Trusting users as co-developers)When devices and programs are connected to the internet, applications are no longer software artifacts, they are ongoing services. Therefore: Don't package up new features into monolithic releases, but instead add them on a regular basis as part of the normal user experience. Engage your users as real-time testers, and instrument the service so that you know how people use the new features.[...] #7. Cooperate, Don't ControlWeb 2.0 applications are built of a network of cooperating data services. Therefore: Offer web services interfaces and content syndication, and re-use the data services of others. Support lightweight programming models that allow for loosely-coupled systems.
Thinking this over, here are a few of my brainstormings, unsorted:Just a try to pump imagination ;-)-----------------------
Crossroads, by World66
The web, your travel platform
A travellers' web service
A travellers' netwotk platform
Your next generation travel network
The next generation travel network
Add(s?) to the next Travel generation
Understand Travel, next generation
Your next generation Travel platform
For next generation travellers
The next generation Travel community (inspiration: same url as above. Basically a component of Web 2.0 is migration from "Metcalfe's Law" and "Reed's Law". Metcalfe's law states the value of a network varies as the number of pair-wise connections between nodes, (the complete graph of the nodes). This varies as n^2. Reed's law states the value of a network varies as the number of subgroups within that network. This varies as 2^n, a much, much larger number).
A different way of looking at Travel.(inspiration: same url as above. In the 90s, the web was driven by companies seeking to turn it into a giant shopping mall. Consumers are now reclaiming the web for what it was intended for: a collective space bringing people together so that they could share experience and information. Just picture this: a collection of mega websites competing to attract eyeballs v. loose networks accessible by search engines, tags and connections where you can share information, engage in conversations and co-create.
09-16 additions:your Travels, next generation
meeting travellers, your way!
your way to Travel!
Travel your way!
... probably more to come... question of maturing ;-)
jani
Mmm...
All the slogans above -- and the current one, which I agree is atrocious -- seem to be putting the technology before the user. (What on earth is a "platform" and why do you think somebody would want one?)
I think this site is a really cool concept and has massive potential, but you've gotta find out a way to explain it quickly, which is hard because it's trying to be a number of intertwingled things. Wikitravel's "free, complete, up-to-date, and reliable world-wide travel guide" gets the message across, and "Wikipedia meets Lonely Planet" explain the tech to those who care (remember, most people don't).
maj
On the right track...
I agree that something focusing on the sharing, coming together... sort of "MyTRAVELSpace" but with cool copyleft control, feeds, and open-source-ness.
How about "Join us in aggregating our virtual travel personas"? Has a nice flow to it I think...
jani
You know you've spent too much time in dotcomland if...
...you start using the word "aggregate" in everyday life.
Crossroads: Where Web 2.0 crossfunctional aggregated synergy platforms add value to YOU!
Sapphire
I like this one.
I like this one.
jani
Share your world
Dadgummit, there's your slogan already right there on the main page: "Share your world". How much snappier can you get? That hits the open content (share), personal (your) and travel (world) buttons in three words of plain English. Brilliant.
Mark
Share your world
Yes. This is the winner.
Ravikiran
Share your Journey
...or Share your World. I like both, but I like journey better Ravikiran
reen
Share your travel
Doesn't travel perhaps have a bit more "body" than journey? Isn't world a bit too much to share? Could travel be an alternative?
maj
Travels...
It would probably be "share your travels" but I dont think it reads as well as World or Journey.
reen
accept
difficult for a non-native of English to get the right feeling ;-)
admin
Translation
It's a good thing to keep in mind that we'd want something that translates well/easily...
evan
Nice
Good one.
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