All the slogans above -- and the current one, which I agree is atrocious -- seem to be putting the technology before the user. (What on earth is a "platform" and why do you think somebody would want one?)
I think this site is a really cool concept and has massive potential, but you've gotta find out a way to explain it quickly, which is hard because it's trying to be a number of intertwingled things. Wikitravel's "free, complete, up-to-date, and reliable world-wide travel guide" gets the message across, and "Wikipedia meets Lonely Planet" explain the tech to those who care (remember, most people don't).
jani
Mmm...
All the slogans above -- and the current one, which I agree is atrocious -- seem to be putting the technology before the user. (What on earth is a "platform" and why do you think somebody would want one?)
I think this site is a really cool concept and has massive potential, but you've gotta find out a way to explain it quickly, which is hard because it's trying to be a number of intertwingled things. Wikitravel's "free, complete, up-to-date, and reliable world-wide travel guide" gets the message across, and "Wikipedia meets Lonely Planet" explain the tech to those who care (remember, most people don't).